Automated Campaigns Overview

What are automated marketing campaigns, and which ones should I turn on?

Automated marketing campaigns are a key feature of our Premium Marketing products, designed to help you effortlessly communicate and connect with your audience. These campaigns eliminate the need for individual content scheduling, helping you save time and energy. Additionally, the campaigns can be configured to send to specific contact groups, ensuring your messages reach the correct audience at the right times.

We offer many different campaigns, each with its own unique uses and benefits. We know it can be overwhelming to choose which campaigns to activate. In this article, we will help you decide which campaigns will be most effective for you and your audience.

Automated Campaigns

Campaign Name	Description
Happy Birthday Email	Send a cheerful, unique greeting on each contact’s date of birth, wishing them a happy day. These emails are sent at 6:00 AM PST on the recipient's special day. View the birthday email designs here \| Click here to learn more about this campaign
Happy Birthday Greeting Card	Leverage the power of snail mail to make your contacts feel special on their birthday! Cards are processed, printed, and sent 8 days before the contact's birthday to ensure postal delivery. Note that specific card designs cannot be selected within this campaign; for personalized selections, consider sending a card manually. Note: This campaign has an additional charge. Learn more about this campaign here.
Holiday Greetings	Let your clients and prospects know you're thinking of them all year long with professionally designed greetings sent on New Year's Day, Mother's Day, Memorial Day, Father's Day, Independence Day, Labor Day, Veterans Day, Thanksgiving, and Christmas/Holiday Season. Each greeting includes a link to a landing page on your website for recipients to view the full message, effectively driving traffic back to your website. Learn more about this campaign here.
Monthly Market Insights	Send your audience a market commentary video and written report featuring an overview of last month’s market performance and a glance at the month ahead. Recipients are directed to a landing page on your website to access the video and full content. Learn more about this campaign here.
Referral Sequence	Do you hate asking for referrals? We’ll take care of it for you. This campaign sends quarterly emails to your clients containing a link to a dedicated referral landing page on your FMG website where they can easily submit referral information. Learn more about this campaign here.
Social Foundation	Easily post content to social media and establish a consistent, foundational presence on LinkedIn and Facebook with automated, FINRA-reviewed posts. Each social post links to a landing page on your website, driving traffic and engagement. Learn more about this campaign here.
Video Of The Month	Keep in touch with an informative video on a financial topic that simplifies the complex, entertains and educates clients, and establishes you as a knowledgeable guide. Learn more about this campaign here.
Social Security Newsletter	Help contacts understand the role that Social Security plays in their long-term financial strategy with a newsletter entitled "Social Security & You". Learn more about this campaign here.
Weekly Market Insights Newsletter	Show your clients that you're on top of the markets with a well-rounded weekly commentary along with fun content such as a riddle of the week and tax tips. Learn more about this campaign here.
Breaking Financial News Messages	Connect with your clients to settle nerves after national news events such as a sharp market drop or bank failure. Learn more about this campaign here.
Chart Of The Month	Engage your clients with an insightful commentary on a thought-provoking chart. Learn more about this campaign here.
Business Owner Messages	Send regular messages to business owners with an emphasis on exit strategies and business health. Learn more about this campaign here.
College Planning Newsletter	Help parents, grandparents, and students develop a college finance strategy with a newsletter entitled "College Corner". Learn more about this campaign here.
Cybersecurity & Scam Prevention Newsletter	Protect your contacts from life-altering scams by providing tips and strategies in a newsletter entitled "Quarterly Scam Safeguard". Learn more about this campaign here.
Life Insurance Messages	Send regular messages helping contacts understand the value of life insurance. Learn more about this campaign here.
Medicare Newsletter	Send clients enrollment reminders and important info with a newsletter entitled "Medicare Newsletter". Learn more about this campaign here.
Ages 20-39 Newsletter	Coach and nurture contacts in the first chapters of adulthood, career-building, and family with a newsletter entitled "Prosperity Pathways." Learn more about this campaign here.
Ages 40-54 Newsletter	Coach contacts in the peak of their professional and wealth-building years with a newsletter entitled "Building Wealth." Learn more about this campaign here.
Ages 55-65 Newsletter	Inform pre-retirees of the financial and lifestyle changes on the horizon with a newsletter entitled "Retirement Insights." Learn more about this campaign here.
Ages 66+ Messages	Send messages to contacts and provide tips for a healthy and successful retirement life. Learn more about this campaign here.

We hope this article helps you decide which campaigns work best for you. For more details on how these campaigns work, check out our related help articles: