Your website comes loaded with industry-leading, professionally-crafted articles, videos, calculators, and infographics. Our Social Foundation campaign — available to our Connect™ and Attract™ clients — combines the power of this award-winning content with the prevalence of social media to establish your firm's presence on Facebook, LinkedIn and Twitter.
To make use of this campaign, you must first integrate at least one social media account. Click here to learn more about this simple process.
Note: once activated, your Social Foundation campaign will post to all of the social media accounts you have integrated.
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To activate this campaign, navigate to Automated Marketing in the navigation pane on the left side of your dashboard:
Here, you can locate the Social Foundation campaign and toggle the campaign on:
By default, your campaign content will be published to your integrated social media accounts on Mondays, Wednesdays, and Fridays. Social posts from the Social Foundation campaign begin posting at 10am CST.
If you would like to adjust the campaign schedule, click "Configure" under the Social Foundation campaign and select the days you would like the campaign to go out:
You can also preview and adjust the content that will be posted to your social media profiles. Click here to learn more!
Note: unlike email campaigns, you will not receive a reminder email before content is posted to your social media account. To preview the content that will be shared, you'll need to check the "Content" section in your admin.
Attract™ subscribers can use this campaign in combination with our Page Gating feature to gather leads:
Simply "gate" all Resource Library content for users coming from social media and each new visitor will have to provide their name and email address before they can view the posted content on your website!
Click here to learn more about our Page Gating feature.