Celebrations: Holiday Campaigns

How to keep in touch with your contacts during the holidays.

Our Holiday Campaigns allow you to send meaningful messages to your contacts on a wide range of holidays. You can now select which holidays you want to send greetings for, ensuring your messages are relevant and appreciated. 

Available Holiday Campaigns🎃🦃🎄🎐🎆❤️🍀🐣

You can choose from the following individual holiday campaigns:

  • New Year’s Eve*
  • New Year's Day
  • Lunar New Year*
  • Martin Luther King Day
  • Presidents' Day*
  • Valentine’s Day*
  • International Women’s Day* 
  • St. Patrick’s Day* 
  • Daylight Savings Time Begins*
  • April is Financial Literacy Month* 
  • Passover*
  • Easter*
  • Earth Day*
  • Mothers' Day
  • Memorial Day
  • Juneteenth
  • Fathers' Day
  • Independence Day
  • August is Make a Will Month* 
  • Labor Day 
  • September is Life Insurance Awareness Month* 
  • September is College Savings Month* 
  • Halloween*
  • Daylight Saving Time Ends* 
  • Veterans Day
  • Thanksgiving
  • Merry Christmas* 
  • Happy Holidays

* Items marked with an asterisk are exclusively available to users who have a Marketing Suite Premium subscription or above like Do It For Me Marketing

Activate the Campaign

  1. To activate this campaign, navigate to Automated Marketing in the navigation pane on the left side of your dashboard:
  2. In the "Category" filter, choose "Celebrations" and browse the different Holiday campaigns. You can also search for the Holiday campaign by title in the search bar. 
    Screenshot 2024-10-30 130955
    • Click here to review a full list of all available Holiday campaigns. 
  3. Toggle the campaign On, choose your audience, and click Save.
    ToggleOnCelebrations

Configuring the Audience

By default, all of your contacts are selected as the audience. However, you have complete control over the audience and can select specific contact groups that may better align with particular holiday messages. 

💡For example, you may want to select a group of contacts who are mothers to only send the Mothers’ Day campaign to.

To learn more about adjusting your campaign audience, click here.

Holiday Campaign Example

Below is an example of what the Holiday campaign emails will look like.

email-preview - 2024-10-2

Click here to view examples of past holiday campaigns. 

Campaign Notifications

You will receive an email the day before this campaign goes out to your contacts. That email will contain a preview of the message that your contacts will see. Click here for more information on setting up these campaign notifications.