Social Media Integrations

1. First, navigate to Social > Manage Social Media:

   

2. Here, you will see links prompting you to connect to each type of social media account:

   

   1. Connect LinkedIn: You can have up to two LinkedIn profiles integrated.

   2. Connect Facebook: You can integrate a single Facebook Page (Personal Profiles are not supported due to restrictions on the Facebook API; click here to learn more about the differences between Pages, Profiles, and Groups).

   3. Connect Instagram: Check out this article to learn how to integrate Instagram: Instagram Integration Guide

3. Once you click these links, a new window will open, asking for your username and password.* Enter your credentials to complete the integration.

   ⚠️*Note: You might not be asked for these credentials if you're currently logged in to a social media account. In that case, confirm the integration.

• Active: The integration is valid and approved by compliance.

  • After your intergations are approved by compliance, you will be able to:

    • Post custom content to your social media profiles

    • Select library content to post to social media directly from the Content Library

    • Activate your Social Foundations Automated Marketing

• Pending: Your integration is currently under review by your compliance department. If you encounter any issues during this process, please contact your compliance department or B/D for assistance.

  • For self-managed compliance users, please refer to this guide to approve your social media integration.

• Expired: Your integration has expired. Click the "Review" button to reintegrate your account.

  • ⚠️ Note: Your social media connections may expire after a year. This is a security setting on the social networks' end, over which we have no control.

• Invalid: Your integration is no longer valid. If your password has changed, you can click on the "Review" button to either disconnect the account or renew the account.

• Rejected: The integration has been rejected by your compliance department. You can review the notes in your compliance folder.

Why Social Media Integrations Expire or Become Invalid

Occasionally, you may need to reconnect one of your social media accounts in FMG. If this happens, don't worry! It's a routine part of maintaining a secure connection to your social profiles and is something enforced by all social media networks. 

FMG connects to your social accounts using access tokens, which are temporary credentials issued by each social network. These tokens can expire or become invalid for a variety of reasons. 

How long do access tokens typically last?

Access token lifespans vary by platform and are subject to change based on each platform's security policies. As a general guideline:

• Facebook & Instagram: Tokens can last anywhere from a few months to longer, depending on account activity and your Facebook security settings. 
• LinkedIn: Tokens typically last around a year before requiring renewal.

Why might my integration expire early?

Each social network enforces its own security policies to protect user accounts and data. When certain activity is detected on an account, the platform may invalidate the access token before it's expected to expire. Your integration can become Invalid or Expired due to:

• A password change on your social media account
• Suspicious login activity flagged by the platform (e.g., a login from a new device or location)
• Changes to your account permissions or security settings
• Revoking third-party app access: If you remove FMG's access from within your social media account's settings directly, your integration will be disconnected.
• Loss of admin or page access: If you lose admin access to the Facebook Page, Instagram Page, or LinkedIn Page you connected, your integration will become invalid.
• Scheduling identical posts to multiple connected accounts at exactly the same time, which some platforms may interpret as spam behavior.

⚠️These are security measures enforced by each social media platform and are outside of FMG's control.

What should I do?

If your integration shows an Expired or Invalid status, click the Review button next to that account in Social > Manage Social Media to reconnect. We recommend reconnecting as soon as you notice the status change to avoid any interruption to your scheduled posts.