Built-in features that can improve your site’s position in search engine results.
Overview
Search Engine Optimization (SEO) is a process that enhances the ranking of your website in search results. The factors used by search engines such as Google, Bing, and Yahoo to rank websites are not disclosed and are frequently updated. At FMG, we incorporate the best SEO practices into every site we build.
As an industry leader, we have implemented various strategies to help your site appear in search engine results. FMG takes care of the technical aspects for you so that there is no need for you to search for plugins or use custom code.
This guide focuses on the SEO-friendly features included in every FMG site, and they work without requiring extra effort. Some SEO features may need to be enabled or rely on your input. We will cover those features in the How to Use FMG's SEO-Friendly Tools section.
SEO features
Site map
With FMG, you don't have to worry about creating a sitemap.xml for your website. We take care of this for you automatically. This file lists every page on your site along with important information that helps search engines index your content correctly. It's an essential component of search engine optimization, and we make sure it's done right.
Clean URLs
Every page on your website has a fixed URL that is easy for search engines to read and understand.
Automatic redirects for multiple domains
Connecting multiple domains to your website is helpful because it provides visitors with more ways to find you, captures common misspellings, and prevents competitors from registering similar domain names.
In the past, using multiple domains with essential keywords in the URL was common to increase traffic to their site. However, search engines may consider this behavior spammy because some bad actors have duplicated site content using multiple domains to gain an unfair advantage in searches.
But with FMG, there's no need to worry about this. We automatically redirect multiple domains to a single primary domain, ensuring this practice will help your site's SEO.
Therefore, having multiple domains connected to your website is an asset. It provides more opportunities for visitors to find you, captures common misspellings, and helps protect your brand from competitors who may try to register similar domain names.
Structured data
Structured data is a tool that helps search engines like Google understand and categorize the content on your website. FMG automatically generates structured data using a variety of schema types which include: ‘event’, ‘blog’, ‘local business’, ‘organization’, and ‘website’.
Structured data is important because it helps search engines display more relevant information to users. For example, it can help Google display your website's events directly in search results.
It's important to note that once FMG generates structured data, it cannot be edited or removed. Don't worry- our automated process makes sure that your website has the structured data to improve its visibility and ranking in search results.
Automatic tagging
FMG generates all the necessary meta tags for your website's pages. This includes adding proper "alt" and "title" attribute tags to images, which is crucial for improving search engine indexing.
Our automated process includes adding "alt" tags to image descriptions for most images. However, you can edit and add your "alt" tags for images added in rich text sections. You can learn more about this feature by visiting our "Adding Alt Text to Images" guide.
Built-in mobile optimization
FMG websites are designed with mobile optimization in mind, meaning they're built to look and function great on mobile devices. This is important because Google gives priority to mobile-friendly sites in search results.
As a result, all of our mobile-friendly websites are also search engine-friendly, ensuring that users can easily find your website on both desktop and mobile devices.
Clean HTML markup
FMG produces websites with clean HTML markup that search engines can easily index. This means that we've ensured that the code behind your website is organized and easy for search engines to read.
As part of this process, we automatically add important HTML tags like <h1> and <h2> to headings and other key text on your site. These tags help search engines understand the structure and hierarchy of your content, making it easier for them to index and display your website accurately in search results.
How you can use FMG's SEO-friendly tools
For some of FMG's automatic SEO tools, you'll need to manually enable them or edit text in built-in fields before they affect your site. This includes:
- Built-in meta tags: When you add SEO descriptions to your pages, FMG automatically adds HTML <meta> tags to help search engines identify your site's titles and page content.
- SSL certificates: All domains include free SSL certificates when connected and pointing to FMG. Ensure SSL is enabled in your website's settings, as sites that aren't SSL-secure may be penalized in search engine rankings.
- 301 redirects: When moving a website to FMG, you can easily redirect old URLs to your current website to retain search engine ranking. To learn more, visit 301 Redirects.
More Help
SEO strategy falls outside of the scope of FMG Customer Support because search engine technology frequently changes, and everyone's marketing needs are unique. Because of this, we can't guarantee results like ranking changes or listing appearance in a search engine. However, we have a vendor partner, All In Advertising, that we recommend for customized PPC advertising campaigns and SEO services.