Looking to attract more leads? Lead-Gen Landing Pages* take your lead magnet ebooks to another level! These lead generation landing pages are pre-built and ready-to-use but have the the flexibility to be personalized to fit your brand. The pages feature one of your lead gen ebooks as an incentivizing offer and relevant information on the ebook topic.
In this help article, we'll show you how to:
Promote your Lead Gen Landing Pages
*The Lead Magnet Landing Pages are part of our Premium Content, which is available for only Attract and Elevate subscribers. If you're interested in learning more or upgrading, you can speak to one of our client success specialists at 858-251-2401 or firstname.lastname@example.org
How do I find and preview the Lead Gen Landing Pages:
In your FMG Suite dashboard, navigate to Website >> Pages. Your Lead Magnet Landing Pages will start with "[EBOOK]" in the title and display "Synced from FMG Suite: Premium," which indicates the page is a template. These pages do not automatically show up in your website navigation but are available for you to add.
The Lead Magnet Landing Pages will need to be approved by your Broker-Dealer first. Once they approve the landing pages, the content type will appear on your Pages. If you do not see the landing pages in Pages, then either your Broker-Dealer has not yet approved them, or you do not have the Attract or Elevate subscription. You can contact our Support team to verify if you should have access to the landing pages.
You can preview the landing pages by either clicking on the page title or using the dropdown "Actions" and click "Preview." These pages are templates and cannot be edited. If you would like to edit the pages to change the colors or text, see the section: How do I personalize a Lead Magnet Landing Page?
How do I add a Lead Gen Landing Page to my Website?
You can add the landing page to your website in three ways:
Under Websites, click on Navigation. Either edit an existing nav item or use the green button to add a new Nav Item. Use the dropdown list and scroll to Synced Pages, where you can select your Lead Magnet Landing Pages. If you personalized your Lead Magnet Landing Page, your edited version would appear under Pages in the dropdown list. See our help article for additional help on editing your website's navigation menu.
On the homepage or pages, click the plus sign to add a button section or edit an existing section with a button. Click the pencil icon by the button to change the button's URL. From there, use the dropdown under Button Destination and scroll to Synced Pages where you can select your Lead Magnet Landing Pages. If you personalized your Lead Magnet Landing Page, your edited version would appear under Pages in the dropdown list.
Under Website >> Pages, click on the Lead Magnet Landing Page title you want to use to preview the page. In the bottom left corner, click on the red box "You are viewing a preview location."
The page will switch to the live version (the preview pages are hosted on a hidden URL so visitors won't accidentally find them). Copy the URL in the address bar at the top of your browser and voila, you have the URL you can share.
How do I personalize a Lead Gen Landing Page
The Lead Magnet Landing Pages are syndicated and synced to our master page which cannot be changed or else it will affect everyone else's synced pages. If you want to make changes to the page, you'll have to duplicate and edit in the duplicated version. In your FMG Suite dashboard navigate to Website >> Pages. Find the lead magnet landing page you want to personalize. On the right side, click on the dropdown Actions, and select Copy.
The entire page will be copied into a new page where you can edit the text, colors, etc. Give the duplicated page a headline and make the edits you would like. Then publish your page to submit to your compliance (if you have one) for approval. Once approved, you can add the personalized landing page to your website.
How do I promote my Lead Gen Landing Page?
In order to get visitors to your landing page, you'll need to drive traffic to the page by promoting it. You can promote your landing page in a social post, email, or paid online advertising such as display ads or paid social.