SPF Verification for Email Delivery

How to verify your custom domain for email sending through FMG

To enhance the deliverability and open rates of your emails, it's crucial that your emails are coming from a verified sender.

By default, when you send emails through your FMG admin, they are relayed "via" FMG, which can lead to them being categorized as Spam or Promotional messages by some email providers. To circumvent this issue, we have implemented an SPF (Sender Policy Framework) Verification process. This guide will walk you through the straightforward process of SPF Verification.

You can update your DNS to send emails through FMG from your own email address using the steps below.

  1. Email Address Verification: We must verify that you have access to the email address you want to authenticate. We'll do this by sending you an email and asking you to confirm access.

  2. Adding DNS Records: We'll provide you with the necessary records that need to be added to your DNS provider.

  3. Confirming DNS Records: Once you have confirmed the placement of these records, all your future emails will be sent from your email address.

We also have some important notes about your DNS updates.

Step 1: Email Address Verification

To keep your emails out of spam folders and maintain your reputation, we need to confirm that your profile email address is valid.

To verify your profile email address:

1. Click on your name in the top right-hand corner and click Settings:


2. Scroll to the bottom of the page, and under Custom Domain for Email Delivery, you will find your Profile Email address. This is the address currently used to send emails on your behalf and the one we'll be updating records for.

Note: If this email address hasn't been approved yet, it will be marked as "Pending." You'll need to wait for compliance approval before initiating this process!


3. Click "Send Verification Email" under "Actions" to send an email to your Primary Email Address.

This action will send an email to your Primary Email Address.

Step 2: Adding DNS Records

Next, you will need to add the DNS records to your email domain.

  1. Check your inbox for an email titled "Domain Verification." Open this email and click "Verify this domain."

  2. You'll be redirected back to your FMG admin, where the necessary TXT and CNAME* records that need to be added to your email domain will be displayed.

    *Note: Adding the CNAME record is optional, but without it, we won't be able to provide data on open and click-through rates!

  3. You can either copy these records and forward them to your IT department or login to your DNS provider and implement these updates yourself. Remember, you can access these records at any time by clicking "Authenticate" (or "View") in this section.

Step 3: Confirming DNS Records

After updating these records, return to your Settings page and click "Authenticate."

If all the required records are in place, you'll see green checkmarks next to each record, and your domain status will change to "Authenticated."

Once your domain is authenticated, all your emails, including custom emails, campaign emails, and automated form follow-ups, will be dispatched from your email address.

Note: If you change your primary email address, you'll need to repeat these steps. If the new email address shares the same domain, you only need to send yourself the verification email. After clicking "Verify this domain," the necessary records should appear on your domain, and your email address should be immediately "Authenticated."

Additional DNS Notes

Here are some important things to note about these updates: 

  • If you currently have an SPF record, you should not add a new one! Instead, you'll need to add FMG to your existing SPF record.
    Add the following to that record: include:email01.fmgsuite.com ~all
    (~all may already be in place on your existing record - be sure to leave that in place, or add it here!)

  • For the second TXT record, most registrars only require you to add just the "mx._domainkey," for instance.

  • If this CNAME (email.fmgsuite.com) is already in place, contact us, and we can assist in generating a new CNAME for you.

For information on how to locate your DNS provider, click here.

For guidance on making these updates, check out our resources for Network Solutions, eNom, and GoDaddy. To learn more about email subdomains, click here.

Note: Incorrect modification of DNS records can lead to email failure and potentially take your website offline. If you need help, our Service team is here to help.