Google Tag Manager (GTM) is an easy-to-use application that simplifies the process of adding, managing, and editing tags on your website. With GTM, you can easily add a Facebook Pixel to your website without the need for custom coding.
A Facebook Pixel is a tag that tracks traffic from Facebook ads to your website. It provides valuable information that helps optimize ads, build targeted audiences for future ads, and target people who have already taken action on your website. Click here to learn more about using Facebook Pixel with Google Tag Manager.
To add a Facebook Pixel to your website using GTM, follow these steps:
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Prepare Your Accounts: Ensure you have a GTM and Facebook Business Manager account open and accessible.
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Connect GTM to Your FMG Website: Connect your GTM account to your FMG website. Click here for an article on how to complete that simple process.
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Create a Facebook Pixel:
- Access your Facebook Events Manager and create a new Pixel if you haven't already.
- Click "Connect Data Sources" in the left navigation bar.
- Choose "Web" as the data source.
- Select "Facebook Pixel" as the connection method.
- Name your Pixel (you can change this later).
- Choose "Install code manually" to get the Pixel code.
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Add Pixel Code to GTM:
- Open your GTM account and add a new tag.
- Select "Custom HTML" as the tag type and paste the Pixel code into the HTML section.
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Configure the Trigger:
- Add a new trigger to make the tag fire.
- Configure and rename the trigger as needed.
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Finalize Your Setup:
- Save your tag in GTM and submit your changes.
By following these steps, you'll successfully integrate a Facebook Pixel into your website using Google Tag Manager. For any additional questions, refer to Google's Tag Manager Help Center.