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Google Tag Manager

Google Tag Manager (GTM) is an extremely powerful tag management system that allows you to add and update website tags without touching your site or messing with code!

Once you've integrated your GTM account with your FMG website, you can log into your GTM account to add and update tags such as Google Analytics, Google Ads, and other page-level and site-wide tracking pixels.

⚠️Note: This field requires a Google Tag Manager container ID that begins with GTM-. It will not work correctly with any other Google tag ID, such as those starting with GT-, G-, AW-, or DC-. The IDs look similar, so double-check the prefix before saving. 

📅 Using an ID that starts with something other than GTM? Google will stop supporting this setup on October 2, 2026. Update the field in FMG with your GTM- container ID, or clear the field if you don't use Google Tag Manager. 

Integrate Your Google Tag Manager Account

Add your GTM tracking ID to your FMG Dashboard to complete the integration.

  1. Sign in at tagmanager.google.com and copy your container ID from the top of your workspace. It begins with GTM-. 

    GoogleTagManagerID

  2. In your FMG admin, go to Website >> SEO.

  3. The Google Tag Manager section is on the right side of the page. Paste your Container ID that begins with GTM- and click Publish. ⚠️ You should only add one GTM-value in this field. 

Note: Publishing a Google Tag Manager Container ID will not generate a compliance case and will go live immediately.

Frequently Asked Questions

Question: Can I put more than one value in the Google Tag Manager field? 

Answer: No, you should only enter one GTM-value in the Google Tag Manager field. Do not enter scripts, HTML, or your Google Analytics value in this field. 

Question: I received an email from Google about my website's tag. What should I do?

Answer: The first step is to check the Google Tag Manager field in your FMG account under Website >> SEO. If the ID begins with GTM-, you're set up correctly and no action is needed. If it begins with anything else, follow the steps above to replace or clear it. 

Question: How do I know if I have the wrong value in my Google Tag Manager field?

Answer: If the Google Tag Manager field on your FMG website SEO settings contains an ID that doesn't start with GTM-, then you are using the incorrect value. Here's how to correct it:

If you use Google Tag Manager, follow the steps above to replace the value with your GTM- container ID.

If you don't use Google Tag Manager, you can remove the value entirely:

    1. In your FMG admin, go to Website >> SEO.
    2. Clear the Google Tag Manager field.
    3. Click Publish.

💡 Your Google Analytics tracking is set up separately in FMG and is not affected by the Google Tag Manager field. 

Question: What's the difference between Google Analytics and Google Tag Manager?

Answer: These two Google products sound alike and are easy to mix up, especially since both show up in your FMG website SEO settings. 

What does Google Analytics do?

Google Analytics is the tool that actually measures your website traffic. It's what tells you how many people visited your site, which pages they looked at, and where they came from. If you want website reporting, this is the product that provides it.

What does Google Tag Manager do?

Google Tag Manager doesn't measure anything on its own. Think of it as a container that holds your tracking tools in one place, so you can add or change them without editing your website's code.

You might use it to manage Google Analytics, a Google Ads conversion tag, a Facebook pixel, and a LinkedIn tag all from a single dashboard. Google Analytics can be one of the tools inside it, but it doesn't have to be. You can learn more in this Google help article. 

Question: Do I need Google Tag Manager to use Google Analytics?

Answer: No. Most FMG advisors use Google Analytics on its own, with no Tag Manager at all. Tag Manager is only worth setting up if you're managing several tracking tools and want them in one place. You can learn more about adding Google Analytics to your FMG website in this related article: Setting Up Google Analytics