In this article we will be covering the following:

  1. What Are Header Tags?

  2. Header Tags Help with Accessibility

  3. Why Are Header Tags Important for SEO?

  4. How To Utilize Header Tags

Let's get started!

What Are Header Tags?

Header tags are used on a webpage to separate headings and subheadings from the rest of the content. They rank in order of importance, from Header 1 to Header 6 (H1 to H6), and they should contain target or keywords relevant to your content. By dividing your webpage into sections and subsections with appropriate headers, it helps your content appear organized and structured and improves its readability. Here is a quick overview of header tags and what they are used for:

  • H1 Tag - indicates the main title and primary heading of the page and should contain keywords.

  • H2 Tag- is a subheading and should also contain keywords similar keywords to your H1 tag.

  • H3 Tag - is a subheading of H2 that clarifies the point further.

  • H4-H6 Tags - the sequence continues for H4-H6 tags, with H6 being the least important of the header tags. It would be less common to use these tags, however, they can be used to help organize long texts.

To help the headings stand out, the header tags are displayed larger and more prominently than the rest of the text. Here is an example of how heading tags appear:

A few things to note when using header tags:

  • You should maintain the hierarchy of the tags by using them in numerical order. Start with H1 followed by H2, and then H3. Don't skip to levels.

  • H1-H3 should be sufficient for most webpages. H4-H6 should only be used if the webpage has a long amount of text that needs to be organized.

  • Keep your keywords in header tags unique across the different webpages on your website.

Now that you know the basics of what header tags are, it's time to move onto why they are important!

Header Tags Help with Accessibility

Optimizing your website for accessibility is important to help those with disabilities navigate your website. Using header tags can help the readability of webpages. Since header tags help the text stand out by making the text larger, it helps to guide your eyes around a page. This is especially helpful to those with cognitive disabilities.

Screen reader users can also benefit from headings. If the underlying header tag codes are correct, screen readers can better navigate a page by using its headings. By listening to a list of all of the page headings, they are able to navigate to the desired heading to begin reading at a specific section.

Click here to read more about ADA (Americans with Disabilities Act) Compliance and how our website tools can help!

Why Are Header Tags Important for SEO?

Header tags are important because they relay information to search engines on what your webpage is about. Search engines see the text used in header tags as more important, and a higher priority, than the rest of the text on a webpage. This can help improve your rankings on search engines, and also helps search engines understand when it's relevant to display a page in response to a searcher's query.

How To Utilize Header Tags

Are Header Tags Automatically Applied On My Headlines?

Yes, your headlines will automatically have either an H1 or H2 tag by default. Below is an overview of the default applications.

H1 Tag Default

Your Page Headline will default with the H1 tag. You have the option to toggle the Page Headline off if you'd like:

H2 Tag Default

To add a text section with a header tag, click "Add Section" on a new or existing page:

The following text sections will give your headline an H2 tag by default:

  • Headline

  • Headline & Paragraph(s)

  • Headline & Paragraph(s), Button

Custom Header Tags

Would you like to select your own header tags? If you add a Rich Text section, you can create a headline and give it an H1-H6 tag.

Start by adding a "Rich Text Editor" section:

You can then hover over the text section you just added, and click on the pencil icon to edit the text:

Next, highlight your headline text and click the Paragraph drop-down menu to select your header tag type:

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