How do we help you communicate about timely events?
FMG Suite provides the Monthly Market Insights campaign, a commentary that covers current events. We also keep a discerning eye on the news every day. Our aim is to provide timeless, high-level financial content that the majority of our users will want to share. Occasionally, we create timely pieces (generally pre-written emails) that let you quickly and easily address current events with your clients. These pieces can be edited before sending, so the language can always be made to suit whatever you would like to express.
How do we decide when and how to make timely content?
Our in-house subject matter experts are constantly paying attention to market activity and impactful events. When something happens that we believe you should address with your clients, we’ll create and announce a timely piece in the library. However, we’re not a news outlet, and in your best interest, we’re very selective about the events we address.
We avoid any language or topics that may expose you to risk, such as speculation on the news, or opinion-based or journalistic-style writing. The same goes for any communications that might unsettle investors or decrease their confidence in the long-term strategy they’ve already established with you.
Usually, the best message is “stay the course,” regardless of the current news cycle. We have a pre-written email available that you can customize and send any time the market is wobbly, for whatever reason. Check it out here: Turbulence? Stay the Course.