What is Timely Content and how can you use it?
Timely content is information or material that is relevant, current, and in line with recent events or trends. This type of content is often used to engage audiences and stay up-to-date with what is happening in the world.
How do we help you communicate about timely events?
FMG provides the Monthly Market Insights campaign, a commentary that covers current events. We also keep a discerning eye on the news every day. We aim to provide timeless, high-level financial content that most of our users will want to share. Occasionally, we create timely pieces (generally pre-written emails) that let you quickly and efficiently address current events with your clients. These pieces can be edited before sending, so the language can always be made to suit whatever you would like to express. You can access this content in your FMG admin Content Library > Current Events.
How do we decide when and how to make timely content?
Our in-house subject matter experts constantly pay attention to market activity and impactful events. When something happens that we believe you should address with your clients, we’ll create and announce a timely piece in the library. However, we’re not a news outlet, and in your best interest, we’re very selective about the events we address.
We avoid language or topics that may expose you to risk, such as speculation on the news or opinion-based or journalistic-style writing. The same goes for any communications that might unsettle investors or decrease their confidence in the long-term strategy they’ve already established with you.
Usually, the best message is “stay the course,” regardless of the current news cycle. We have a pre-written email available that you can customize and send whenever the market is shaky, for whatever reason.