Promoting an Event

How to get the word out about your event via email, social, and print

After your event has been published and approved by compliance, it's time to spread the word and get some RSVPs! FMG's event tools help you create promotional materials like emails, social media posts, and greeting cards from your approved event details. This streamlines the event promotion process by providing ready-to-use content! Follow along in this help article to learn how to promote your events and set up event reminders.

Use the following links to navigate to a section in this article easily: 

• How to Promote an Event
• Promoting Events Using Greeting Cards
• Reminder Emails for RSVPs
• CSV Download of RSVPs

How to Promote an Event

To promote an upcoming event:

1. Navigate to Events > My Events in the navigation pane on the left side of your dashboard:
   
2. You can promote an event by clicking on the event title, or you can click "Promote" next to the event title on the dashboard:
3. You'll be prompted to choose your promotion channel–promote your event via email sequence, on social media, and or Greeting Cards. Learn more about using Greeting Cards to promote your event.  Each email and social post also has a link to your event landing page, where visitors can register to attend your event.
4. Click "Use" under the promotional option you want to use.
5. You have the option to edit promotional content if you desire. 
   
   1. You can easily personalize the emails and social posts in the sequences available. Edit the text, images, and cadence of the sequence. Edits will require compliance review, of course.
   2. You can also completely customize the message inside the event invite!
6. Additionally, you can send test emails to yourself to preview the appearance of these promotional emails; click the "Send Test Sequence" button to initiate the test.

Please note that these test emails will not auto-fill with your event information. However, this information will be filled in automatically on the actual email.

Below is an example of a test email:

Promoting Events Using Greeting Cards

If you select an event template that includes Greeting Cards as a promotional option, you can opt to use this additional cost feature to promote your events.

The following event templates have the option to use Greeting Cards as a promotional channel:

• Custom Events
• Generic Event
• Open House
• Shred Day

Here's how it works:

1. Select promote next to your Generic Event, Open House, or Shred Day event:
   
2. Select Use on the Greeting Card promote option.
   
3. In the modal, choose the audience for your greeting card invitations. You can send to all contacts, specific groups, or individuals. Our system will automatically verify each contact's mailing address before estimating the total cost of your cards. Click Next when you're done selecting an audience. 
   
4. You can now select your delivery date: either send the cards immediately or schedule them for a later time. Keep in mind that delivery takes 6-8 days, even if you choose the ASAP option. Click Next when you're done selecting a delivery date. 
   
5. Next, add your custom message to the greeting card. You can enter up to 250 characters and click Generate Preview to view how it looks. Messages will be printed on the inside of the card in a handwritten script. Note that your message will require compliance approval before it can be sent. 
   
   
6. Click Next once you've finished adding a message. You will then see the review details page for your order, including the total amount for your cards. This cost will be charged to the card on file in your FMG account.
   
7. When you've completed your review, click Submit Order to send it to compliance for approval. After approval, we will print your cards and mail them to your chosen audience. 

Event Reminder Emails for RSVPs 

After registering for an event, an email will be sent to the registrant with the details. The registrant will also receive these reminder emails:

1. The first event reminder email is sent immediately after they register for the event. (Note: If someone RSVPs for your event, they will not receive any more event promotion emails.)

2. The second event reminder email is sent 24-48 hours before the event is scheduled to start.

After an individual has received a promotional email and RSVP'd for the event, they will be removed from additional promotional email sends. This feature is not available for events with custom registration links.

CSV Download of RSVPs

You can download a CSV file of RSVPs for an event. This file contains all information entered by registrants in the RSVP form.

To download the CSV:

1. Go to the Events > My Events tab in your account.
2. Locate the event you want to download RSVPs for and find the "RSVPs" column next to it.
3. Click on the number displayed in the "RSVPs" column.
4. A pop-up will appear with a list of people who RSVPed. From this pop-up, you can delete RSVPs and download a CSV file containing all registrants' information. Click on the "Download CSV" button to start the download. 
   

The CSV file will contain the following details from your event registrants:

• First Name
• Last Name
• Email 
• Phone
• Additional Guests
• Message (if the registrant included one)
• Total Guests