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Using Third‑Party Design Tools to Create Social Media Content

We've compiled a list of image design tools you can use to create social media content with ease

You have access to many free and low‑cost design tools across the internet that can help you design professional social media images and other marketing content. 

🚧 The tools listed below are suggestions; if your home office has a preferred design tool, you should follow their guidance and use that option. 

Content created using these tools must be downloaded and submitted for compliance approval before use. FMG has no control over the pricing, features, data practices, or availability of any of these third‑party editors, and their offerings may change at any time.

What You Can Do With Most Online Design Tools

While each platform is a little different, the most popular design tools allow you to:

  • Add your logo to images and graphics.
  • Apply your brand colors and fonts so the content looks consistent with your other materials.
  • Access free stock photos and illustrations directly inside the editor.
  • Create content from a blank canvas.
  • Use ready‑made templates for social media posts, stories, and other formats.
  • Add and format text, including headings, body copy, and captions.
  • Choose from size and formatting options that match standard social media dimensions (for example, Facebook posts, Instagram posts, LinkedIn banners).

Adobe Express

Adobe Express is an all‑in‑one design, photo, and video tool that helps you create on‑brand content without needing advanced design skills. You’ll typically find templates for social posts and stories, tools to resize images, and options to remove backgrounds or convert between formats. 

How it’s different

  • Strong photo and video editing options, including basic video trimming, cropping, and converting to GIF/MP4.
  • AI‑powered features to generate images, text effects, and templates from prompts.
  • Helpful if you already use other Adobe products, since it integrates with Adobe Creative Cloud libraries.

Why it might be useful to you

  • Good choice if you want robust editing tools and to create both images and short videos for social media.
  • Helpful for teams that care about brand consistency and want to keep logos, fonts, and colors in one place.

You can explore Adobe Express here: https://www.adobe.com/express/

Canva

Canva is a popular, beginner‑friendly design tool that focuses heavily on social media graphics, videos, and marketing content. It offers thousands of templates for posts, stories, carousels, ads, and more, plus a built‑in stock photo and video library. 

📷 FMG's Instagram content can be edited in Canva; check out this article to learn how to edit Instagram content in Canva!

How it’s different

  • Strong template library specifically for social media, including posts, carousels, and short videos.
  • On certain plans, Canva includes brand tools to store your logo, brand colors, and fonts so you can stay on‑brand more easily. For details on available plans and features, visit Canva’s site.

​Why it might be useful to you

  • Very approachable if you’re new to design and want drag‑and‑drop simplicity.
  • Helpful if you want to quickly create matching sets of social posts or resize designs for different platforms.

You can explore Canva’s tools here: https://www.canva.com/

BeFunky

BeFunky offers an online photo editor, collage maker, and graphic design tools with a range of customizable templates. It includes drag‑and‑drop tools to add your logo, text, and graphics, plus access to a large library of free stock images.

How it’s different

  • Strong combination of photo editing (filters, adjustments, effects) and simple layout tools.
  • Offers pre‑designed templates for banners, flyers, and social media graphics.

Why it might be useful to you

  • Helpful if you often start with existing photos and just need to polish them, add your branding, and export for social.
  • A good fit if you like working from ready‑made layouts and then customizing them for your practice.

You can explore BeFunky here: https://www.befunky.com/

Snappa

Snappa focuses on quick online graphics for social media posts, ads, and blog images, with preset sizes for major platforms and ready‑made templates to get started fast. 

How it’s different

  • Emphasis on speed and simplicity—pick a size, choose a template, customize, and download.
  • Includes social‑media‑ready presets and the option to share graphics directly to platforms or via connected services like Buffer.

Why it might be useful to you

  • Ideal if you want to create straightforward social images quickly without a lot of advanced features.
  • Helpful for recurring needs like quote graphics, blog headers, or basic ad images.

You can explore Snappa here: https://snappa.com/pricing

Other Options for Specialized Needs

If you’re looking for more specialized or niche tools, you may also consider:

  • Nano Banana – An AI‑powered image editor that can generate or transform images from text prompts, useful when you need unique, custom visuals instead of stock photos. Explore: https://nanobananaimg.com/studio/text-to-image 
  • Kittl – A design platform with strong typography and illustration tools, better suited if you want more stylized, detailed graphics. Explore: https://www.kittl.com/pricing 

Choosing the Right Tool for You

You do not need to use every tool listed above; choose the one that feels most comfortable and fits your workflow. If your home office specifies a preferred design platform, be sure to follow their requirements first. 

Once you’ve designed your content, download your files, submit the designs for approval by your compliance team, and share your content using FMG’s marketing tools.