Effortlessly Generate Social Media Content
Please note that the availability of this feature is dependent on your broker-dealer.
Introducing Muse: Your AI-Powered Social Post Creator
Muse for Social Media is an advanced AI tool integrated within the Social Post Scheduler, available to Marketing Suite Premium users. This feature empowers you to generate quality, engaging, and compliant social media posts tailored to your brand's voice. Whether you're crafting educational or promotional content, Muse simplifies the task, allowing you to maintain a consistent and professional online presence. Continue reading this article to learn more about how to leverage this powerful tool!
How to Use Muse for Social Media
Follow these steps to start creating AI-powered social media posts with Muse:
- Access the Social Post Scheduler: In your FMG account, navigate to the Social > Post on Social Media section:
- Activate Muse: Click the "Write with AI" button to launch Muse:
- Enter Social Post Details:
- Enter Specific Details: Enter the details of the social post you'd like to create. Here are some example prompts:
- Create an engaging social media post that outlines the top three tax deductions individuals often overlook. Provide clear examples and tips on how to ensure these deductions are not missed when filing taxes, and highlight the potential savings they can offer.
- Write a post offering financial planning tips for the holiday season, focusing on budgeting for gifts and avoiding unnecessary debt.
- Writing Style: Select the desired "Writing Style" to ensure your post aligns with your brand's voice:
- The Custodian
- The Sage Guide
- The Steady Captain
- The Trusted Confidant
- The Practical Optimist
- The Achievement Partner
- Select your post length: Choose how long your post should be. You can also change the length after the content has been generated!
- Short: 10 - 200 characters
- Medium: 201 -500 characters
- Long: 501 - 1,000 characters
- Emoji Level: Choose your Emoji Level using the slider.
- 🚫 The left end of the slider means no emojis will be added to the content
- 😊 The middle of the slider means ‘Moderate Emojis,’ and 1-5 emojis may be added to the content.
- 🥳 The right end of the slider means ‘Emoji Overload,’ and 6-8 emojis may be added to the content.
- Enter Specific Details: Enter the details of the social post you'd like to create. Here are some example prompts:
- Generate Content: Once you have filled out the form, click "Generate," and Muse will create a social post!
- Note: The content will undergo a quick compliance review before it's generated, but compliance approval may still be required.
- Review and Edit: You can make additional edits or revisions to ensure the content meets your specific needs and preferences.
- ⚠️ Note: This tool does not generate images. You will need to source images for your social media post.
- Manually Copy Content: Copy and paste the generated content into the social post scheduler.
- Share the Post: Finally, click 'Schedule Post' to share it on social media!
Frequently Asked Questions (FAQs)
Does your AI technology use ChatGPT or other popular AI tools? Is it just ChatGPT with FMG’s logo?
Muse runs on the same large-language-model tech behind ChatGPT. What makes Muse uniquely tailored for advisors is that it’s tuned by the FMG marketing experts, and the tool is baked into FMG’s workflow. That means compliant, on-brand drafts in seconds, right where advisors work. And with one click, they can switch among six pre-built voices to match any audience.
Can Muse make images for me to share on social media?
Muse for Social Media does not currently use AI to create images. It focuses on generating the text content for your social media posts. You will need to source and add your own images to your posts. If this feature interests you, please submit a feature request through Canny.
Can I save the AI-generated content as a draft for later?
No, it is not possible to save the generated content or social media posts as drafts.
How accurate is Muse’s content?
One current limitation in Muse’s accuracy is its ability to generate content around recent current events. As of July 2025, Muse only has current event information up to November 2024. We are actively working to improve this aspect, so stay tuned for updates! In terms of the accuracy of Muse’s general financial content, Muse includes multiple compliance safeguards to minimize non-compliant information. All content created through Muse still follows the familiar FMG workflows, so you’ll still submit it to a compliance program for that final layer of approval.
Will my clients know it was written by AI?
No, Muse does not leave any hidden watermarks or information that would be able to identify the content as being created by AI.
How can I provide feedback on the AI-generated content?
You can provide feedback by clicking the thumbs-up or thumbs-down icons that appear after the generated social media content.
Can I set default preferences for writing style, length, and emoji level for future posts?
Currently, Muse for Social Media does not allow you to save default preferences for writing style, length, or emoji level for future posts. You must select your preferences again each time you use the feature.
Does Muse consider the social network context when generating social media posts?
Yes, when using Muse for Social Media, it is important to specify the social network context as it influences how the content is written. Muse tailors the content based on the platform's requirements.
Can Muse use existing content as a reference point for generating new content?
Yes, you can copy existing content and use it as a reference point in Muse to generate new content. Muse can take instructions and rewrite the content in a different style or format.
Does Muse automatically add a disclosure indicating content was generated by AI?
No, Muse does not currently add a disclosure indicating that the content was generated by AI.
Is there a risk of copyright infringement with AI content?
Our AI tools generate text based on patterns learned during training. While the content is typically original, there’s an extremely small chance it may resemble copyrighted material. We recommend reviewing and verifying all AI-generated content for compliance with applicable copyright laws before using it publicly. We ensure that all generative AI models we use provide copyright indemnification.
Will the content generated by Muse sound like every other advisor?
Muse includes six different preset voices and incorporates the ability to take custom instructions to change the voice as you see fit!
Can I create a custom voice?
Custom personas will arrive in 2026; in the interim, we provide six preset voices to choose from and the ability to take custom instructions to further tweak the voice to your liking.
Can I edit or revise the content generated by Muse?
Yes, you can refine the content that Muse generates, and it will create another version for you to use. Additionally, you can edit the content in the email builder after you’ve pasted the content there.
Does Muse support multiple languages?
Yes, Muse can be prompted to create content in other supported languages, including Spanish.
How does this tool ensure compliance? What are the limitations?
The Muse for Social Media tool ensures compliance through its integration with Overwatch Coach, which automatically reviews and revises generated content up to three times to meet industry regulations. However, you must ensure any images you upload are compliant, and some users may have additional compliance reviews depending on B/D. As regulations evolve, ongoing updates and user feedback help maintain the tool's effectiveness.
Could Muse say something non-compliant?
We have implemented multiple safeguards to prevent non-compliant information from appearing in your drafts. However, all content created through Muse still follows the familiar FMG workflows, so it will still be submitted for that stamp of approval from a compliance program.
How is client data protected within AI systems?
AI tools are developed with a focus on data protection, adhering to regulations, and employing advanced security measures. Our AI features operate without training on customer data, and our model providers are contractually obligated not to retain data longer than necessary for legal compliance.