Adding Email Tokens to Agency Emails

The Publisher email builder offers a powerful feature to enhance the personalization of your agency emails through email tokens. These tokens act as placeholders that allow subscribers to easily insert relevant information before scheduling their emails. This feature is especially beneficial for agencies looking to streamline the email customization process while maintaining compliance, as these emails do not require re-approval once the editable details are changed. 

This guide is for Agency admins with access to email tokens in the Publisher email builder. 

1. In the Publisher email builder, select “+ Token” in the text to insert a token to an Agency Email:
2. Choose the “Token Type,” which includes Text, Date, Number, Time, Location, Email, Phone, and URL. 
3. In the “Token Name” field, assign a label to the token to indicate what information the user should provide.
4. The “Token Character Limit (Max 500)” can be edited depending on the token type.
5. Click Save to insert the token into the email. These tokens serve as placeholders that subscribers need to replace with the relevant information before scheduling the email. Since the editable details are designed to be changed by subscribers, these emails do not need to be re-approved for compliance.