In this article, we will be covering:
What Is the Mobile App Marketing Calendar?
The Marketing Calendar looks 2 weeks in the future and 2 weeks in the past:
You can see content scheduled to send in the next 14 days
You can see content that sent in the last 14 days
Calendar Content Piece Details
What’s the compliance status of that email I sent? Who opened the last email? In the Marketing Calendar section, you can click on the content piece to view the details of the send.
Social Post Details Overview
Scheduled to*/Posted to**: This shows the icon(s) of the social network the post is scheduled or posted to
Scheduled on*/Posted on**: This is the scheduled/sent date and time
Status: The status of the social post will appear here. The status will be either pending or sent
Preview: You can see a preview of the social post here
*This will appear when a social post is scheduled
**This will appear once a social post has posted
Email Details Overview
Open Rate*: This is the open rate for the email. Click on this section to view a list of recipients that opened the email
Click-Through Rate*: This is the click-through rate for the email. Click on this section to view recipients who clicked on a link within the email
Sent to: This shows how many contacts the email was sent to. Click here to view a list of recipients that the email was sent to
Sent on: This is the sent date and time
Status: The status of the email will appear here. The status will be either scheduled or sent
Preview: You can see a preview of the email that was sent here
*This stat will only be displayed after the email has been sent.
What Content Is Displayed in the Mobile App Marketing Calendar?
The following content will appear on the Mobile Marketing Calendar:
Automated social posts: Social Foundations, "Social Push," Monthly Market Insights. Please note:
Social Foundations posts cannot be previewed from the Calendar, but they will appear in the Calendar
Monthly Market Insights posts will only appear after they have gone out
Email Sequence emails
Custom social posts
Content Library social posts
Social sequence social posts
Blog Post social posts
The following content will not appear on the Mobile Marketing Calendar:
Automated emails: Monthly Market Insights, Pre-Retiree, Video of the Month, Happy Birthday, Holidays, Referral
Greeting Cards: Including on-demand sends and the Automated Happy Birthday Greeting Card
Blog Post emails
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